1. Controller´s identification

DE WIT NEUMÁTICA S.A. de C.V. (hereinafter De Wit Neumática), a company duly constituted in accordance with the laws of the United Mexican States, located at Lateral Sur Recta a Cholula number 3518, Colonia Ex Hacienda Santa Teresa del Municipio de San Andrés Cholula, Estado de Puebla Código Postal 72810, makes available to you this Privacy Notice, in terms of the Federal Law on Protection of Personal Data Held by Private Parties.

De Wit Neumática has a Privacy department which can be contacted via email at  contacto@dewitneumatica.mx, or in person at the company's address.

In this regard, we inform you that your data will be treated and safeguarded based on the principles of legality, quality, consent, information, purpose, loyalty, proportionality, and responsibility, enshrined in the Law.

2. Personal Data Collected

We inform you that the personal data we may collect are as follows:

• Identification data: full name, date of birth, State and City of residence, telephone recordings;
• Contact data: email, landline, mobile phone, home address;
• Labor data: occupation or profession, name of the company you work for;

3. Ways to Collect Your Personal Data

De Wit Neumática collects personal data in three different ways:

• Directly. Through the use and navigation by the data subjects of the website www.dewitneumatica.com;
• Directly. Through the sending of emails to the address enabled by De Wit Neumática.
• Directly. Through the use and communication of the data subjects to the contact phone enabled by De Wit Neumática.

4. Purposes of Processing

Primary purposes. The personal data collected will be used for the following primary or necessary purposes to provide the previously contracted services:

• Identification and contact with the data subjects or legal representative.
• Knowing the location or whereabouts of the data subject.
• Providing information about the products or services offered.
• Attending, following up, and responding to inquiries related to the goods, products, and services offered.
• Disclosing our points of sale and authorized distributors in the Mexican Republic.
• Channeling your information requests about goods and products with our authorized distributors in the Mexican Republic.
• Registration and maintenance of an updated database.
• Compliance with applicable legal and regulatory obligations.
• Compliance with requests made by competent authorities.

Secondary purposes: Additionally, your personal data will be used for purposes that are not necessary for maintaining the existing legal relationship between the holders and De Wit Neumática, but allow us to provide better service, which are mentioned below:

• Sending newsletters to subscribed holders.
• Conducting internal studies and procedures.
• Creating statistical reports and databases.
• Creating profiles of preferences and consumption.
• Conducting quality and satisfaction surveys in the service.
• Conducting communication, advertising, and commercial prospecting campaigns.
• Offering personalized services based on your habits or consumption profiles.
• Ensuring the technical functioning of the website.

We inform you that if you do not wish De Wit Neumática to process your personal data for the previously identified secondary purposes, you have a period of 5 business days to express your refusal, which must be communicated to the Privacy department through a free-form letter accompanied by the document that proves your identity or personality with which you appear and must be sent to the email  contacto@dewitneumatica.mx. 

The refusal to process your personal data for secondary purposes cannot be invoked as a reason for De Wit Neumática to deny the services or products requested or previously contracted.

Similarly, we inform you that after the period for expressing your refusal, you are always entitled to exercise your ARCO rights or revoke your consent for the processing of your personal data, in accordance with the provisions of this Privacy Notice.

5. Retention Period of Your Personal Data

In order to comply with the principles of quality and proportionality in the processing of your personal data, we inform you that your personal data will be retained and used by De Wit Neumática for the time necessary to fulfill the purposes for which they were subjected to processing, as well as for a subsequent blocking period established considering the applicable legislation and internal procedures established by De Wit Neumática.

Once the previously established retention periods have been met, your personal data will be securely deleted from all physical and logical databases where they are stored.

6. Transfer of Personal Data

We inform you that your personal data will be transferred to national or international companies mentioned below:

De Wit Neumática, in various phases and for different purposes of the processing of your previously identified personal data, needs to request the intervention of Managers, who will be individuals or entities that carry out such processing on behalf of and for De Wit Neumática, ensuring that such processing is carried out in accordance with the provisions of this Privacy Notice. As a result of the above and in accordance with the provisions of the Regulation of the Federal Law on Protection of Personal Data Held by Private Parties, we inform you that De Wit Neumática does not need to obtain your consent to carry out these actions as they constitute a Referral of personal data, in which the responsible party for the handling and care of your personal data will always be De Wit Neumática.

7. Means and Procedures for Exercising ARCO Rights

You have the right to know what personal data we have about you, what we use them for, and the conditions of their use (Access). Likewise, you have the right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); to have it removed from our records or databases when you consider that it is not being used in accordance with the principles, duties, and obligations provided in the regulations (Cancellation); as well as to oppose the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights.

To exercise any of the ARCO rights, you must send an email to contacto@dewitneumatica.mx, containing the following information:

• Full name and means to receive notifications (email).
• Copy of official identification.
• If exercised by a legal representative: Copy of the holder's identification, representative's identification, and document proving personality.
• ARCO right you wish to exercise.
• Personal data on which you wish to exercise your ARCO rights.
• Any other information that helps us locate your personal data (website where you provided your personal data).​

If your request does not contain the information established in points I and II above, it will be considered as not submitted.

ARCO Rights requests will be processed and resolved by De Wit Neumática's Privacy Department within the timeframes established by the Federal Law on Protection of Personal Data Held by Private Parties, so once your request is received, we will notify you of the resolution within a period not exceeding 20 business days, which will be effective within the subsequent period of 15 business days. If you do not meet all the requirements established in this Privacy Notice or if deemed necessary, De Wit Neumática, within the first 5 business days after submitting your request, may make an information request to complement your request and be able to process it, having to comply with this request within the following 10 business days, otherwise your request will be considered as not submitted.

For more information on the procedure for exercising ARCO rights, please contact our Privacy Department by sending an email to contacto@dewitneumatica.mx.

8. Revocation of Consent for Use of Your Personal Data

You can revoke the consent that, if applicable, you have given us for the processing of your personal data. However, it is important to note that we may not be able to fulfill your request or immediately conclude the use, as it is possible that due to the existence of the legal relationship or some legal obligation we need to continue retaining your personal data. Likewise, you should consider that, for certain purposes, the revocation of your consent will imply that we can no longer provide the service you requested, or the conclusion of your relationship with us.

To revoke your consent, you must follow the same process indicated for exercising ARCO Rights in section 7 of this Privacy Notice, indicating only that you wish to revoke the previously granted consent for the processing of your personal data.

For more information on the procedure for revoking consent, please contact our Privacy Department via email at contacto@dewitneumatica.mx.

9. Options and Means to Limit the Use or Disclosure of Personal Data

In order for you to limit the use and disclosure of your personal information, we offer the following means:

1. Your registration in the Public Registry to Avoid Advertising, which is managed by the Federal Consumer Protection Agency, so that your personal data is not used to receive advertising or promotions from goods or services companies. For more information about this registry, you can consult the PROFECO website or contact them directly.

2. Your registration in De Wit Neumática's exclusion list so that your personal data is not processed for specific secondary purposes indicated in this Privacy Notice. For more information, send an email to contacto@dewitneumatica.mx.

10. Use of Cookies, Web Beacons, or Information Technologies

We inform you that on our website we use cookies, web beacons, and other technologies through which it is possible to monitor your behavior as an Internet user, provide you with better service and user experience when browsing our website, as well as offer you new products and services based on your preferences. This is done by storing User preferences and other data in Cookies.

Most browsers are configured to accept Cookies, if they are disabled, Users are warned that some services may not function properly. We inform you that the personal information we collect from you through these technologies is as follows: username, password, IP address, preferences, browsing time and time on the website, operating system used, sections visited, and websites accessed before and after ours.

The processing of your Personal Data will be carried out for the following purposes:

• Providing you with better service on our website, enabling all its functions, and personalizing it according to your preferences and needs.
• Recognizing you as our customer, analyzing your preferences, and presenting you with products that match your needs or tastes.
• Monitoring and improving our website.

For more information about the data we collect with cookies, we invite you to review our cookie policy, which you can consult at any time at the following link: Cookie Policy.

11. Handling Complaints and Reports

If you consider that your right to the protection of personal data has been violated in any way by De Wit Neumática, you can always go to the National Authority for the Protection of Personal Data to file the corresponding complaint or report.

12. Changes to the Privacy Notice

This privacy notice may undergo modifications, changes, or updates due to new legal requirements; our own needs for the products or services we offer; our privacy practices; changes in our business model, or for other reasons.

We are committed to keeping you informed about changes to this privacy notice through a general publication on our website at the following link: Privacy Notice.

Last update 03.10.2025.